The CEO and President of Waterfall Bookkeeping brings an impressive 31 years of experience in the field of bookkeeping. With a deep passion for assisting both individuals and businesses in managing their finances, she has honed her expertise in taxation and financial management during her time as the head of the tax department at Ceridian, a prominent corporation. Committed to delivering exceptional financial services, she ensures that each service is tailored to meet the unique needs of her clients. With a wealth of knowledge and a dedication to providing top-notch assistance, you can trust that Waterfall Bookkeeping will handle your financial affairs with utmost professionalism and expertise.

The COO and Marketing Director of Waterfall Bookkeeping brings 12 years of marketing experience and leadership skills to the team. With their extensive knowledge and expertise in marketing, they are able to strategize and implement effective marketing campaigns to drive business growth. Their leadership skills enable them to effectively manage and inspire their team, fostering a collaborative and productive work environment. Their years of experience have honed their ability to identify target markets, analyze consumer behavior, and develop tailored marketing strategies to reach and engage the right audience. With their guidance, Waterfall Bookkeeping is able to effectively communicate their services and value proposition to clients, establishing a strong brand presence in the market.

As the head of the IT department, Ethan brings a wealth of knowledge in all things technical. Rest easy, knowing that you will have no trouble with the more technical side of virtual bookkeeping with his expertise. As we know, the word "virtual" can be scary to those who are not familiar with the tech world. However, with Ethan's guidance, you can navigate through this unfamiliar territory with ease. His extensive knowledge and understanding will ensure a smooth and hassle-free experience, making virtual bookkeeping a breeze for everyone involved. So, put your worries aside and trust in Ethan's expertise to take care of all your technical needs.